What is ATA Pro? 


ATA Pro is an extension of the Ari’s Take Academy: Streaming and Instagram Growth course and is intended for clients who would like more personalized assistance setting up and running their campaigns.

Clients will have quarterly calls with Ari, Lucid, and the assigned account manager to discuss goals, direction and progress. 

Each client will be assigned a dedicated account manager who will: 

  • Setup client’s Facebook Business Manager and Instagram Creator account

  • Setup, create, manage and run all campaigns

  • Hold bi-weekly meetings with the client to go over reports and results

  • Provide guidance and assistance on all campaigns

In addition, clients will have access to Ari’s Take resources such as:

  • Content advising

  • Cross-platform data analysis and campaign optimization

  • Ari’s Take private Slack channel (for communication with the team)

  • Graphic designers, branding experts, stylists, photographers, filmmakers, video editors, recording engineers (additional cost)



How does ATA Pro work?

  1. To kick things off, you will receive a 1-hour consultation video call with Ari, Lucid, and your dedicated account manager to discuss goals, direction and expectations.

  2. Your account manager will hold bi-weekly meetings with you to keep you updated on the current campaigns and tweak them

  3. You will be in constant communication with your account manager via the private Ari’s Take Slack channel

  4. You will have quarterly calls with Ari, Lucid, and your account manager to go over goals, direction, progress and strategy

  5. Your account manager will work 4 hours a week on your account

What is the term?

There are very limited slots available. If you are accepted into the program, and are currently enrolled in ATA Streaming and Instagram Growth course, you will be on a rolling, month to month contract.

If you are not currently enrolled in ATA, you must initially commit to a 3 month contract and then you can continue on a month-to-month basis.

If you pause the program, there is no guarantee you will be accepted back in. You may be added to the waiting list. 


How much does ATA Pro cost?

ATA Pro is $975/month.

How To Apply? 

You can apply for ATA Pro here


The Team

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ari herstand - ceo of ari’s Take

"The poster child of DIY Music" - Forbes

Los Angeles based Ari Herstand (pronounced Ar*ee Her*stand), is the author of the best-selling book How To Make It in the New Music Business. It remains at the top of the Amazon charts and has been widely adopted by music business schools worldwide.

His music business advice blog, Ari's Take, has become the go-to resource for independent musicians on how to run a successful music career in the NEW music industry. Herstand's well-researched, relatable, no BS approach is why so many musicians continue to trust him for advice. He offers encouragement without condescension and maintains a "we're all in it together" attitude not found elsewhere in the space.

Ari Herstand is an independent musician who has played over 700 shows around the country (nearly all self-booked), has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently leads the 1973 funk project Brassroots District.

Herstand has written for many of the top musician trade magazines and websites including Music Connection Magazine, American Songwriter, Digital Music News, Playback Magazine, CD Baby, Tunecore, Reverbnation, Roland, Discmakers, ASCAP, Hypebot and others. He has been a featured speaker at SXSW, BBC One's Amplify, ASCAP Music Expo, SF MusicTech, CD Baby's DIY Musician Conference and Berklee College of Music.

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lucidious - course instructor

Lucidious is an entrepreneur and hip-hop artist from outside the Washington, D.C. area. Currently located in Los Angeles, he has built a fanbase in the hundreds of thousands, and has totaled over 100 million streams across all available platforms. He has built his fanbase and streaming growth with zero label investment, zero playlist placement, and zero outside marketing influence.

Songs by Lucidious are streamed an average of 4-5 million times each month by listeners around the world. His music takes a strong stand on mental health awareness, personal struggles, and the pressure that many people face in our fast-paced, tech-driven society.

Lucidious’ third album, ‘Enough,’ is set to release in mid-2019. Despite his focus on running an indie label, Lucidious Music, he has spent years mastering social media marketing and entered into the world of artist development. From artists of all genres and sizes, he has seen massive growth and profitability come to each artist who is willing to learn and invest.


jenny powers - account manager

Jenny Powers is a music lover, avid supporter of Girls Rock Camp, and entrepreneur from Myrtle Beach, SC. She is constantly studying the ever-changing music industry, while consistently and effectively refining her methods and services to help bands achieve their goals and build a solid, sustainable business foundation for their careers.

Jenny's social media marketing campaigns have led to chart topping albums on Billboard, iTunes and Apple Music.

"What I greatly admire about her, especially in this industry, is her straight-forward honesty. She doesn't waste your time with just talk, she doesn't BS you just to pull one over, and she doesn't fluff up any details to make herself look better, she follows through with action, and she delivers real, viable results. No band should go without a Jenny!"

- Jeremy Anderson, TreeHouse!